Battle of the Titans By Fred Vogelstein

How the Fight to the Death Between Apple and Google is Transforming our Lives

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.
Whether you’re an iPhone addict or Android champion, it’s undisputed that Apple and Google are the two tech giants setting the agenda – revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It’s a tale of backstabbing, personality clashes and brutal mind games.

Fred Vogelstein here reveals all about this bitter feud – from the shocking truth behind the iPhone’s launch to the realities of development hell and the demise of Google’s ‘don’t be evil’ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.

Book Information

Format: Paperback

Published: 24/11/2014

Genre: Business management

Pages: 260

Dimensions: 198x 129mm

Note: Remaindered books or remainders are printed books that are over stocks and are sold at reduced prices. Remainder books are sometimes marked by the publisher or slightly damaged.