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Visual Merchandising by Tony Morgan

Product Code: 9781780676876

Availability:Out of stock

$55.00 $25.00 25.00

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.

Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

 

Book Information

Format: Paperback

Published: 2016

Category: Design, Nonfiction, Business, Fashion

Publisher: Laurence King Publishing

Dimensions: 278 x216 x 19mm

Note: Remaindered books or remainders are printed books that are over stocks and are sold at reduced prices. Remainder books are sometimes marked by the publisher.

Condition of Book: Back cover slight damaged bottom corner.